Tuned In, TV Blog, Television Reviews, James Poniewozik, TIME

May 9, 2008 1:43

Corporate Press Release Theater: Bravo Goes Green

Posted by James Poniewozik | Comments (2) | Permalink | Trackbacks (0) | Email This

Remember Tuned In's lengthy whine the other day about massively packaged TV-network mailings? We get results!

BRAVO IS COMPLETELY GREEN WITH EMMY®
Network Offers On-Air And Online Screenings That Include Friday Viewing Marathons And Downloads On BravoTV.com/Emmy

NEW YORK – May 8, 2008 – Bravo is completely Green with Emmy – as the network announced today that its upcoming Emmy® "For Your Consideration" campaign is going green. Replacing the non-eco friendly award mailers, the network will make their series and specials solely available for download online at www.BravoTV.com/Emmy and will offer screenings on-air – including 214 programming hours on-air across all day parts, where voting members will have the opportunity to view Emmy entries throughout the day beginning May 7 until the Emmy nominees are announced in July. The announcement was made by Frances Berwick, Executive Vice President and General Manager, Bravo Media.

"During Emmy season, every network comes up with new and innovative ways to reach NATAS' voting membership through their mailers, but after award season, this impressive packaging ends up in landfills across the country," said Berwick. "We hope the Academy's members will support Bravo this year as we minimize our carbon footprint by delivering our screenings online and on-air."

So what do you say, Emmy voters? Are you going to give Top Chef a statuette this year? Or do you hate Mother Earth?

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Reader Comments (2)

Lulu Lulu:

"Green with Emmy"? That's not nearly as clever as the Bravo people seem to think it is.

Also, this couldn't possibly have anything to do with the fact that uploading their shows must be far cheaper than packing up DVDs and having them delivered? Or that by making the shows available online, they can track who watches their shows and when, targeting certain critics as more "friendly" to their programming?

Not that I'm suggesting you have no influence on network marketing tools, James. I'm just saying...

Posted by Lulu Lulu | May 9, 2008 2:13 PM

James Poniewozik:

Oh, Lulu, let me have my little fantasy of influence! It's all I have!

Posted by James Poniewozik | May 9, 2008 2:49 PM

About Tuned In

James Poniewozik writes TIME magazine's Tuned In column, about pop culture and society. Tuned In, the blog version, is about the stuff we used to call "TV," whether it's in your living room, on your computer or--once the networks figure out the technology and line up the advertisers--in your dreams themselves.