February 6, 2008 1:16
Winning and Spinning
MSNBC just declared Obama the winner of Missouri--sorry, the "Apparent Winner." This after tonight's earlier distinction between "too close to call" and "too early to call." What a range of gradients between "winner" and "loser" they have at NBC News! What's next? Will they project someone as the pyrrhic victor?
It's an appropriate since, especially on the Democratic side, winning and losing isn't cut-and-dried. Although the networks have set up quasi-general-election desks, with lit-up maps, in fact, who lights up the map is not the only, and not even the biggest, part of winning. Democrats assign delegates proportionally by district, which means no state is winner-take-all, and the delegate results won't be known for a while. (Each network has a different estimate.)
So it's all about spin now. Hillary Clinton seems to have done better on Fox than the other cable channels: Brit Hume says she "had a pretty big night" and William Kristol says she's now the frontrunner. The other networks seem to be holding themselves in check more: NBC's David Gregory notes that the few surprises were in Obama's favor (Connecticut, Missouri), while Clinton, winning in California and Massachussetts, "held her own." (Among the Republicans, the media consensus is clearer: Romney had a lousy night.)
My colleague Mark Halperin, though, notes that there's a hidden factor informing all the interpretation: the exit-poll numbers that came out late Tuesday afternoon, which showed Obama winning bigger margins than he actually did. (And winning states, like New Jersey, that had been expected to go to Clinton.) For a few hours, the press--caveats not to trust exit polls not withstanding--thought they might be looking at an Obama blowout. To them, the results were thus surprisingly favorable to Clinton--even though they were more or less in line with polls from the last week or so.
Which means that much of the press is writing the Super Tuesday narrative not based on the candidates' delegate counts, on their momentum, or on their performance relative to earlier polls or earlier primaries--but on how well they did compared with an exit pollster's estimate of how they did. So victory is defined as beating not your opponent, but your own imaginary performance in a pretend election held a few hours earlier.
This is how elections are won today.
About Tuned In
James Poniewozik writes TIME magazine's Tuned In column, about pop culture and society. Tuned In, the blog version, is about the stuff we used to call "TV," whether it's in your living room, on your computer or--once the networks figure out the technology and line up the advertisers--in your dreams themselves.
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Reader Comments (7)
I was looking at election returns at the NYTimes site and came across their media/entertainment blog. Suffice it to say, it's given me a new appreciation for how much more I like this one (precisely for insightful commentary like the above post, in lieu of glossy fluff pieces).
Anyway, it really was an interesting night. If Obama had pulled California (or even made it seem fairly close, which it might after all the returns), then I'd say he's the one who pulled into frontrunner. As is, it really does seem open and likely to enter a situation where the voters won't be choosing the candidate, party officials will.
I don't watch the news channels, but I wonder how much they've commented/speculated about the effect of John Edwards dropping out after a significant number of people had already voted early (at least where I'm from, in Tennessee). Perils of efficiency/convenience, I suppose.
Posted by DM | February 6, 2008 2:39 AM
Its a similar problem that happened with the exit polls in 2004. Polls are dependent on people wanting to talk to the pollsters. Supporters of the underdog who are very energized about their candidate want to talk more. This skews the poll.
Obama's campaign has a lot more energy behind it. The people supporting him are a lot more excited about him. Partly because he's the underdog and partly because he more significantly represents change. In general Obama's campaign really feels like its just getting ramped up, whereas Clinton feels like she's fighting to hold onto a once dominating lead.
I think most pundits are cautious about singing the triumphs of Hillary because they realize its far from over. Hillary has won all the big states she was a lock for now already: California, New York, New Jersey, Massachusetts. She's cashed in her big cards and Obama is still going strong. It's not a question of pretending that he may still have a chance, he does still have a pretty significant chance of winning the nomination.
What's crazy is that if Michigan and Florida hadn't lost their delegates she would have a bigger lead right now and would have had a better shot at stopping Obama's momentum.
I think Fox is just obsessed with Hillary because it is run by conservatives. Conservatives are obsessed with Hillary because they think they have the best chance of beating her.
Posted by rhys | February 6, 2008 3:11 AM
I watch Fox and I don't think it is obsessed with Hillary. They are much more fair to her than, say, MSNBC. In any case, Hillary has asked to debate Obama this Monday on Fox. No word yet from the Obama camp. I guess now that John Edwards is out of the race, it is safe for Dems to appear on Fox again.
Posted by CMR | February 6, 2008 7:48 AM
...Obama winning bigger margins than he actually did. (And winning states, like New Jersey, that had been expected to go to Clinton.)
James--Clinton won NJ, not Obama.
Re media treatment of Hillary: I didn't watch any of Fox, but the obvious preference for Obama on MSNBC continues.
Posted by Bemused | February 6, 2008 12:21 PM
@ Bemused: My sentence may not parse well, but I'm saying that yesterday's *exit polls* showed Obama winning NJ. Which then very likely influenced coverage when he failed to win the state, though he had generally been expected to lose it before the exits came out.
Make sense? In other words, we have this situation now where the narrative of election night is driven by the candidates' ability to match their performance *in the exit polls*. Which is a bigger deal even in a primary than in a general election. In 2004, the exits may have screwed up, but the results were the results, and it didn't change anything going forward because the election was over.
One could argue that in 2000, the screwy exit polls in Florida DID influence the recount narrative.
Posted by James Poniewozik | February 6, 2008 12:46 PM
So in other words, election coverage has now become... stock reporting, where the important thing is not performance per se but performance vs the expected result - the rub, of course, being that "expected" is a combination of trends, estimation, and black voodoo?
Just like stocks, I think that the answer is less information - a ban on exit polling (or at least the reporting thereof) and a wait for official next day results. Good luck getting that to happen nowadays though.
(Pardon my grumpiness, I was hoping that last night would result in a clear nomination for at least one party. Instead I'll have to sit through the weird sensation of my Wisconsin's primaries actually mattering for something, and a (albeit brief) barrage of TV ads and robocalls. Even if the outcome is essentially already known: a standard midwestern Dem split of ~55/45 for Obama and a not quite standard midwestern Rep plurality (but not majority) for McCain.)
Posted by Tom Shaw | February 6, 2008 2:36 PM
@Tom: In a way, what we have now is even weirder. It's like
* analysts expect you to report earnings of 25 cents a share for the previous quarter this afternoon.
* your earnings are in fact 25 cents a share, in line with estimates
* but somebody eavesdropping in your office mishears it as 29 cents a share, and leaks this erroneous information to message boards
* once you formally report earnings at 25 cents a share, it is considered a disappointment compared to the 29 cents that the eavesdropping guy thought he heard
* your stock drops
Something like that. This is why I am not a business writer.
Posted by James Poniewozik | February 6, 2008 5:18 PM