Swampland - TIME.com

That Media Bias Thing. . .

As we all huddle around our televisions to watch the German masses cheer, as we prepare to read yet another magazine cover story featuring Obama's awesome good-lookingness, as we remind ourselves once again that this is a once-in-a-generation change election, a couple points to remember:

1. The American news media has a coverage problem, with this fact as the most quantifiable symptom:

The Tyndall Report, a news coverage monitoring service that has the broadcast networks as clients, reports that three newscasts by the traditional networks — which have a combined audience of more than 20 million people — spent 114 minutes covering Obama since June; they spent 48 minutes covering McCain.

UPDATE: More here.

2. The American people have not (yet) been sold on this guy, who has a modest six point lead in the latest WSJ/NBC poll:

There are plenty of signs that Obama hasn't yet closed the deal; if anything, he's simply grabbing on to the reverse Bush coattails at the moment. A majority (55%) think he would be the riskier choice for president, less than half of respondents say he doesn't share their values and background, and McCain clobbers him on experience and commander-in-chief questions. This election, in fact, has become a referendum on Obama: 51% say they are focusing more on what kind of president Obama would be, versus just 27% who say they are focusing more on McCain.

More...

The Arizona Republican senator has an 11-percentage-point advantage over Obama when voters were asked which candidate's background and set of values they identify with more—58% said that candidate was McCain, while 47% said Obama. In contrast, 34% said McCain does not represent their values, while 43% said Obama does not.

UPDATE: More here.


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About Swampland

Joe Klein

Joe Klein is TIME's political columnist and author of six books, most recently Politics Lost. His weekly TIME column, "In the Arena," covers national and international affairs. In 2004 he won the National Headliner Award for best magazine column. Read more

Karen Tumulty

Senior Writer Karen Tumulty has been TIME's National Political Correspondent since 2001, and has also covered the White House and Congress for the magazine. A native of San Antonio, she is a graduate of the University of Texas at Austin and Harvard Business School, where her career choice has significantly lowered the average salary of her graduating class. But she gets lots of free magazines. Read more

Jay Newton-Small

Jay Newton-Small Jay Newton-Small covers politics for TIME. She has covered the Bush 43 White House and also Congress from the DeLay era to the present. And, yes, despite the misleading name SHE is a she. Read more

Michael Scherer

Michael Scherer is a correspondent in TIME's Washington bureau covering the 2008 presidential campaign. He has worked national assignments for Mother Jones magazine and Salon.com. Read more

Amy Sullivan

Amy Sullivan is a senior editor at TIME magazine, and author of the book The Party Faithful: How and Why Democrats are Closing the God Gap (Scribner, 2008). A Michigan native, she holds degrees from the University of Michigan and Harvard Divinity School. She writes about religion and politics for TIME, but no longer answers to the name "Bible Girl." Read more

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