Swampland - TIME.com

Wisconsin

Hillary Clinton's campaign knew this one was going to be tough for her. Internal polling has shown for weeks that Obama was headed for a big win, and there were those in her campaign hierarchy who had argued that it was not worth the time and money even to put in a serious effort there. After much back and forth, they finally decided to make a late push in Wisconsin--if only to try to cut into his margin.

It didn't work. Last night's 17-point victory was even bigger than most people expected, and the real warning signs were in the crosstabs of the exit polls. If Wisconsin is any indicator of what is happening in the rest of the country, Obama is making big inroads into the constituencies that Clinton has considered her own. He fought her to a tie among women, beat her by 13 points among voters who do not have a college degree, by 10 points among those making less than $50,000. He won the overall white vote by 9 points, and nearly tied her with white women--a constituency she has generally been winning by double digits. (Obama won white men by 36 percentage points.) She still wallops him among those seeking experience as their top qualification for a President, but those voters only numbered 22% of the electorate in Wisconsin. Meanwhil, 54% said they are voting for change, and he carried those voters 77-22%.

The other thing that happened in Wisconsin was a sharply negative turn in the tone of the race. The Clinton forces threw everything they had a Obama: plagiarism charges, accusations that he has been hypocritical about campaign finance and negative advertising that accused him of ducking debates. That didn't work, either. But does that mean Obama is impervious to attack? The Clinton forces don't think so. As one official noted to me, those hits came late, and negative messages take a while to "seep in."

Thursday night's debate in Austin should be interesting to watch.

UPDATE: In a conference call with reporters (still going on as I type this at noon Eastern), Clinton's chief strategist Mark Penn dismissed the inroads that Obama made with Clinton's core constituencies in Wisconsin, saying this is "a reflection of the investments the Obama campaign made in organization and other resources." He says this will not happen in Texas and Ohio, where Senator Clinton has "strong constituencies and strong organization." He also says the two upcoming debates will give Clinton a chance to change the dynamic.


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About Swampland

Joe Klein

Joe Klein is TIME's political columnist and author of six books, most recently Politics Lost. His weekly TIME column, "In the Arena," covers national and international affairs. In 2004 he won the National Headliner Award for best magazine column. Read more

Karen Tumulty

Senior Writer Karen Tumulty has been TIME's National Political Correspondent since 2001, and has also covered the White House and Congress for the magazine. A native of San Antonio, she is a graduate of the University of Texas at Austin and Harvard Business School, where her career choice has significantly lowered the average salary of her graduating class. But she gets lots of free magazines. Read more

Jay Newton-Small

Jay Newton-Small Jay Newton-Small covers politics for TIME. She has covered the Bush 43 White House and also Congress from the DeLay era to the present. And, yes, despite the misleading name SHE is a she. Read more

Michael Scherer

Michael Scherer is a correspondent in TIME's Washington bureau covering the 2008 presidential campaign. He has worked national assignments for Mother Jones magazine and Salon.com. Read more

Amy Sullivan

Amy Sullivan is a senior editor at TIME magazine, and author of the book The Party Faithful: How and Why Democrats are Closing the God Gap (Scribner, 2008). A Michigan native, she holds degrees from the University of Michigan and Harvard Divinity School. She writes about religion and politics for TIME, but no longer answers to the name "Bible Girl." Read more

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