Swampland - TIME.com

McBamas

Hunting the elusive McBama (also known as a "unicorn"):

The guy in the purple "I'm a health care voter" shirt stands up to ask a question at a John McCain town hall in Exeter, N.H. "I am embarrassed by our current administration," he begins, before he is interrupted by applause, "Why can't this country get Osama bin Laden? I need closure on that." He was also concerned about Iraq: "We've turned that country into hell." Though he was addressing McCain, he told me later that he had wanted to present these thoughts to both of the candidates he was considering supporting in the primary on Tuesday — McCain and Democrat Barack Obama.

The importance of independent or "undeclared" voters in the New Hampshire primary is an article of faith among both pundits and politicos. Yet the existence of voters who are actually making the choice between these two politically divergent figures has taken observers and both campaigns somewhat by surprise.

University of New Hampshire political science professor Dante Scala estimates these "McBamas" make up only 3% of the electorate. As rare as unicorns, perhaps, but just as fascinating, and potentially significant. While an Obama adviser described those split between the two as "a small sliver of the universe," the campaign is paying attention to it, as "everybody is very conscious of what happened to Bill Bradley in 2000" — when independents abandoned the moderate Democrat and helped give McCain a victory. Amy Pellerin, 38, a speech pathologist from Boscawen, N.H., was one of them. In 2004, she liked McCain so much that she wrote his name in. But this year, Obama attracts her more. "It sounds silly but I like the hopefulness and the genuine quality to his talking, she says. "I don't know, he just wants things to be different," said Pellerin, as she left Obama's rally in Nashua Friday.


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About Swampland

Joe Klein

Joe Klein is TIME's political columnist and author of six books, most recently Politics Lost. His weekly TIME column, "In the Arena," covers national and international affairs. In 2004 he won the National Headliner Award for best magazine column. Read more

Karen Tumulty

Senior Writer Karen Tumulty has been TIME's National Political Correspondent since 2001, and has also covered the White House and Congress for the magazine. A native of San Antonio, she is a graduate of the University of Texas at Austin and Harvard Business School, where her career choice has significantly lowered the average salary of her graduating class. But she gets lots of free magazines. Read more

Jay Newton-Small

Jay Newton-Small Jay Newton-Small covers politics for TIME. She has covered the Bush 43 White House and also Congress from the DeLay era to the present. And, yes, despite the misleading name SHE is a she. Read more

Michael Scherer

Michael Scherer is a correspondent in TIME's Washington bureau covering the 2008 presidential campaign. He has worked national assignments for Mother Jones magazine and Salon.com. Read more

Amy Sullivan

Amy Sullivan is a senior editor at TIME magazine, and author of the book The Party Faithful: How and Why Democrats are Closing the God Gap (Scribner, 2008). A Michigan native, she holds degrees from the University of Michigan and Harvard Divinity School. She writes about religion and politics for TIME, but no longer answers to the name "Bible Girl." Read more

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